Promotion Examples
On Line Game Promotion
Objective
Increase sales in commercial vending channel
Strategy
Create an online game with a chance to win $1 million. To play you had to get the freshness code off the package.
Results
Sales grew from 12 million to 16 million units during the 9 month promotion period
Collect to Win On Line Game
Fast Food Restaurants, Consumer Package Goods and Beverage Brands, Grocery Stores, Convenience Stores, On Line Web Stores with High Frequency of Purchase are a perfect fit for incentives that keep customers coming back. We’ve taken that strategy online with our Collect & Win solution. Encourage site frequency by offering a virtual game piece. Collecting all game pieces in a set triggers a prize award. A Collect & Win game provides daily engagement with your brand a great strategy when product education or brand awareness is one of your goals. Collect to Win Game achieve sales increase between 5% -12%.
Collect and Win Game Board Print Version
Fast Food Restaurants, Consumer Package Goods and Beverage Brands, Grocery Stores, Convenience Stores with high frequency of purchase are a perfect fit for incentives that keep consumers coming back. Our Collect & Win games encourage store frequency purchase by offering a printed game piece. Collecting all game pieces in a set triggers a prize award. A Collect & Win game provides daily engagement with your brand a great strategy when product education or brand awareness is one of your goals. Collect to Win Game achieve sales increase between 5% -12%.
POS Kit
We offer a Variety of POP display signs and kits, available in standard and custom sizes and types, tailored to your specific needs and delivered fast. Whether it’s single or double-sided POP sign boards or smaller point of purchase display components, including grippers and ticket holders, we can provide POP signs or point of purchase display items fast and economically.
Scratch Off Promotions
We create promotional game cards such as Scratch offs, Pull tabs, and ScanCards. Winners can be instant win or by probability. We provide produce high security products. Independent lab testing is how we back our claims. Our state of the art partners are equipped to handle any size job, on any budget. Need a fully customized promotion? We can do that!
Traffic Prize Insurance
Have you ever wondered how companies can offer consumers the chance to win $100,000 without requiring a marketing budget to match?
Highly creative marketers are always looking for new and innovative ways to build their brands. With creativity and innovation comes risk. Not taking risk can result in lost opportunities. With insurance prize coverage and over- redemption protection, you can transfer your risk and plan promotional expenses to the penny.
We figure the odds of a winner or expected response in a particular promotion. We then secure the coverage for the prize offered, placing the risk with an A+ insurance company. Fees are typically 3-15% of the actual prize value being offered.
Entice your customers to visit you at your store location, trade show booth, or event site. we have the promotional solutions designed to drive traffic when and where you want it.
We offer a variety of proven traffic-generating promotions: direct mail campaigns featuring keys that must be inserted into a car door at a dealership to determine if the player has won, customized kiosk games that require consumers to come to your business or trade show booth and register online or on a PrizeKiosk to find out what they have won.
The prospect of winning instantly is a powerful incentive to visit your location, and our scratch-to-win cards help fulfill that objective. In addition, we offers an array of customizable sports promotions for basketball, football, hockey, golf, soccer, and motorsports. These high-impact programs feature contestant participation, player/team performance, and athlete performance incentives.
Conditional Rebate Prize Insurance
Give customers an added reason to shop with you by offering a conditional rebate. This unique promotion offers buyers their money back on a particular purchase if a specified condition occurs such as the home team winning the championship. If it does, you’re covered, because insurance pays the full cost of the rebated purchases. It’s a proposition that appeals to customers because of its high perceived value. And the versatility of our contest themes allows you to create demand, regardless of the season. Over-redemption coverage protects your budget from the risk of too many redemptions for your premium or coupon offer.
The Fixed Fee Guarantee™ means you pay only for redemptions up to a specified percentage. Insurance pays for the excess, eliminating the uncertainty. Make the weather the focus of your next promotion and you’ll be confidently forecasting enhanced market visibility, greater traffic and increased sales. our conditional weather promotions allow you to tempt Mother Nature – and pique your market’s interest – without wreaking havoc on your promotional budget.
For example, offer customers a 100% rebate on a specific purchase if the temperature exceeds 100°F on July 4th or a free one-year auto lease if there’s a white Christmas. Challenge your customers to guess when a heat wave, cold snap or drought will break. Like the weather itself, the possibilities are virtually endless, and our programs are very affordable. Our Fixed-Fee Guarantee means that you will know the cost in advance, to the penny, and the insurance will assume the promotional risk if the event occurs.
Traffic Ticket Direct Mail
Objective
Retain market share
Strategy
Counter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores.
Results
32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game. The program was completely funded by vendor participation. This promotion was credited for 100% market share retention.
Will help you Drive consumers into retail locations, Increases sales. Improve brand awareness at point-of-sale and Effective anywhere you need to drive customer traffic. It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…It’s Interactive Consumer Promotion Technology. It tells Consumers electronically, visually what they’ve won -- but only after they come to your point-of-sale display!
We Promote “everyone’s a winner. Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events. Customer has to come into the retail store find the sponsor’s POS display to insert their game ticket and see what prize/discount they’ve won. The game piece activates a light on the display which indicates which one of the five prizes/discounts they’ve won. Bar code can also be added for scanning at register. Turnkey service includes production, distribution and fulfillment.
Response Rates by Industry
- Grocery/Fast Food (known for high visit places 1-5 times a week) 1-% to 35% response rates compared to 1-3% they are used to getting
- Banks/Credit Unions (known for once a month visit) 10%-18% response rates compared to 1-3% they are used to getting
- Auto Dealer (known for once every two years visit) 3%-7% response rates compared to .005%-1% they are used to getting
Wallet Coupons
Peel-A-Deal is an oline of unique peel-off products, can be used as promotional pieces, fundraisers, direct mail campaigns, prepaid cards, or in a variety of other ways that build new and repeat business. Available in a number of formats, there's a Peel-A-Deal product that will help you gain the most from your advertising dollars. Our clients receive 4 times the coupon redemption rate compared to any other coupon method